Welcome to Prizm: Meet Founding Nail Artist, Ro Cruz

** 2025 UPDATE: Ro is no longer accepting new clients in the Bay Area at this time and her waitlist is only open in San Diego. Whether you are interested in booking Ro for editorials or collaborations nationwide, or going to be on TV/film or a public speaking event in California and need your nails done, please send an email to prizmbeauty[at]proton.me or fill out the form on the ‘Contact’ page. **

Prizm was founded in 2018 by Ro Cruz with a mission to deliver high quality, healthy nail care and bespoke nail art while also creating an empowering space for talented, up-and-coming nail artists to be their own boss.

Ro is a licensed Cosmetologist of 10+ years and Pinayista (or Filipina Entrepreneur) that specializes in nail art and healthy nail care.

How do you feel after getting beauty services done? Like a million bucks! How do you feel knowing that your natural nails are strong underneath super cute nail art?! Like a gazillion bucks!!!

With a calling in life to help others and a passion for the beauty industry, Ro loves helping you feel that way. Getting your nails done truly is a form of self-care.

Ro was a Women's Initiative (now Renaissance Entrepreneurship Center) graduate in 2010 and Prizm was a member of the Oakland Indie Alliance from 2018-2021.

Check out her latest nail art on Instagram: @rororo.your.boat


Photo Shoots & Editorial Work

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Oakland Nail Technician on Self-Care